Target Audience

Genre: Fiction

Gender: Male or Female

Age: 15-40

Interests: Dark Humor, Computers, Cities, Food, Flying, Super Heros, Comics.

Habits: Watching TV, reading books.

Other things they like to watch or read: Lost, Comedies, Action Movies, Fantasy Books.

What they do in their spare time: Work out, Surf the Internet, Go to concerts, Hang out with friends.

Things they buy: Electronics, Video Games, Books, Clothes, Art

Where they live: Children with parents, college, inner city apartment, suburban house.

Income level: 0 - $100,000

Maximum education level: Masters Degree

Anything else that is relevant: Like to day dream.




The Fall

Joe Johnston woke up on a Tuesday and as he opened his eyes for the first on that morning, he instantly thought to himself that today is going to be a new day for some strange reason. As he got up to brush his teeth and prepare himself for what lied ahead he decided that he was going to do something in that day, before he went to bed, that he has never done in his entire life.

Joe was your average middle-aged man. He wasn’t married and he didn’t have any children but he had a dog that he loved. He worked in a little but quaint office that was conveniently located a few blocks from his inner-city townhome. He enjoyed his walks to and from work every day and saw it as an opportunity to prepare and refresh his mind while he was coming and going from his programming job. Joe was a man somewhat set in his ways and didn’t mind that at all. But, again, for some strange reason, on that Tuesday he decided to do something different and new.

As stuck as Joe was in his daily cycle, he was just as picky and stuck to his usual diet. His meals regularly consisted of the meat, grain, and dairy families. An occasion fruit group might slip in disguised as something, but never any vegetables. Never. Joe couldn’t stand the look, the smell the color or any other trait you could associate with a vegetable. Since his birth, even as a baby, he refused to eat any vegetables. His parents tried tricking him into eating a tomato once by saying it was really a fruit, but even at a young age Joe knew better.

On his way to work that day he thought of things he could do. He thought and thought and thought but nothing was coming to mind. A few blocks later Joe reached work and decided he would finish the brainstorming during his lunch break. Lunch came rolling around. As he sat with his sandwich he began to think and the harder he thought the harder it was to come up with anything. His break was nearing the end and he still had no idea as to what to do. As Joe was taking his last few bites of his plain turkey and cheese sub sandwich it hit him in square in the head like a dodge ball. “I’m going to eat a vegetable,” he proclaimed. As he went back to his desk he couldn’t stop thinking that his idea might be a little crazy but also about how many there were and which vegetable he should try. He knew there was a small food market on his way home that he could stop in briefly and pick up the life changing item and decided he would just get the first thing he saw.

Five o’clock came rolling around and he packed up his things and said his goodbyes for the day and headed to the door to exit. As Joe opened to go out, he got a feeling in his stomach like a small firework going off that spread through out his body. As sad as it sounded, he hadn’t been this excited and nervous about something since he was 12 and about to get his first kiss. He neared the store and as he went in he headed strait for the first vegetable he saw, a pile of celery. As he neared them his palms began to get sweaty and that feeling in his stomach came back but he knew this was something that he had to do. He grabbed a stalk of celery and walked quickly to the checkout counter. The man behind the counter asked if that was all and Joe quickly responded with a “yeah.”

The little bell on the door rang as Joe exited. He thought to himself, “well this is it.” As the evening sun hit him in the face and made his whole body begin to sweat, Joe went for hit. With out thinking he broke off a stick, took his first bite, chewed and swallowed. As fast as it began it was over. Joe had his first vegetable. “Well, that wasn’t so bad,” he thought to himself. He couldn’t believe that he had made such a huge deal about vegetables all this time. He began to walk towards his home with a huge smile on his face. Every step that Joe took he began to feel lighter thinking to himself it was because today he had accomplished something that took his entire lifetime to accomplish and a mysterious weight had been lifted. But he soon realized he was feeling lighter and lighter. He thought it was kind of strange. Maybe it was just his body reacting to something he’s never had before. All of a sudden, he dropped his briefcase and began to fall forward but to his surprise he was rising off the ground! Joe began to panic and started to yell but soon realized that no one was around him to see what was going on little alone come to his rescue. He decided that he had to do something so he began swinging his arms in a swimming motion, which started to push him forward. “Am I flying?” he thought to himself, “There’s no way. “ The fear began to turn to excitement. Joe continued to hover off the ground as he began to wonder if he could go higher. If he pushed his hands down would he rise? So he tried it and to his surprise it worked. He really was flying.

All this time, if he had known sooner, he could have been eating celery and flying anywhere he wanted to he thought. As he began to fly around his neighborhood, high above the tree line, he started to get a strange feeling again similar to the one he got right after he ate the celery. But this one was different. It felt as if he were getting heavier. He started to panic again knowing that something bad was about to happen. He tried his hardest to get back down to the ground, but in his panicked flailing was becoming disoriented somewhere high in the sky. All of a sudden he felt his stomach hit his throat. He was falling. As the trees began to get bigger and bigger he thought to himself, “damn celery”. Joe never got to try another vegetable after that day. In fact, he didn’t make it to bed that night or any night there after. Joe probably should have just taken up a new hobby and called it a day.